1. Home
  2. /
  3. Business
  4. /
  5. Inventory Management for Starting...

Inventory Management for Starting an Online Business: Accounting and Reporting Best Practices

Mar 10, 2024 | Business

Ever thought about how getting inventory management right could change the game for starting an online business? Explore the ins and outs of inventory systems, discover their financial effects, and learn about strategic accounting and reporting methods that might just give your business a new direction. 

Table of Contents for Easy Reading

Accounting and Reporting Best Practices in Managing Inventory for Starting an Online Business 

Mastering inventory management is essential for a successful venture in starting an online business. From tracking your products to ensuring accurate financial reporting, adopting best practices in inventory management can set you apart from the competition.

In this blog, we will delve deep into the strategies that will help you establish effective inventory management, accounting, and reporting methods for starting an online business.

To further help you with starting an online business, check out our Ecommerce Accounting Services for Amazon Sellers, eBay Sellers, Etsy Sellers, and many more!

Starting an Online Business: Understanding Inventory Management 

The Role of Inventory Management 

Inventory management goes beyond merely keeping track of your products. It involves a series of strategic decisions and actions to optimise the flow of goods, minimise costs, and maximise profitability. 

Importance of Effective Inventory Control 

Efficient inventory control ensures that you balance having enough stock to meet customer demand and avoiding excess that ties up capital and storage space. It’s about finding that sweet spot that keeps your customers happy while keeping your costs in check. 

Starting an Online Business: Streamlined Inventory Tracking 

The Significance of Real-time Tracking 

In the digital age, staying ahead requires real-time insights. Implementing a streamlined inventory tracking system is not just a choice but a necessity. This involves utilizing inventory management software that enables you to monitor stock levels precisely. 

Real-time tracking allows you to foresee demand trends, minimizing the risk of stockouts and overstocking. By categorizing products and setting reorder points, you create a system that triggers automatic reorders, ensuring that your products are always available to customers. 

Leveraging Automation for Efficiency 

Automation is a game-changer in inventory tracking. Incorporating automation into your inventory management processes is a strategic move with technology evolving rapidly.  

Automated systems can generate alerts when stock levels reach a certain threshold, ensuring you never run out of popular products. 

Furthermore, they provide data-driven insights into sales patterns, enabling you to optimize stock levels and accurately tailor your inventory to match customer preferences. 

The Customer-Centric Approach 

A customer-centric inventory tracking approach enhances customer satisfaction. By consistently having products in stock, you meet customer demands promptly, resulting in higher customer retention rates. 

Efficient inventory tracking enables you to manage special promotions and seasonal offerings more effectively. This approach not only boosts sales during peak periods but also helps maintain customer loyalty throughout the year. 

Starting an Online Business: Accurate Financial Reporting- Balancing the Books 

The FIFO Method 

In inventory accounting, the FIFO (First-In-First-Out) method holds significance. This method assumes that the first items purchased are the first to be sold, mirroring the natural inventory flow. 

FIFO is popular for accurately matching current costs with revenues, resulting in financial statements that closely reflect the business’s operations. This method is particularly suitable for businesses dealing with perishable or time-sensitive products. 

LIFO Method 

The LIFO (Last-In-First-Out) method, while less common, has its merits. LIFO assumes that the last items purchased are the first to be sold. One of its key benefits lies in potentially reducing taxable income during periods of inflation. 

However, LIFO can distort financial statements during inflationary periods, as it reports lower profits and higher costs than FIFO. Choosing LIFO requires careful consideration of its impact on financial statements, tax implications, and the business’s overall financial health. 

Matching Method to Business Needs 

Starting an online business, selecting the appropriate inventory accounting method depends on the nature and objectives of your venture. FIFO is generally favoured for its accuracy and alignment with natural inventory flow. 

LIFO can offer tax benefits but necessitates careful financial planning. Ultimately, the chosen method should resonate with your business’s goals and provide a transparent view of your financial performance. 

Starting an Online Business: Types of Inventory Systems 

Inventory management holds significance in starting an online business, and two primary systems are employed to achieve it: the periodic inventory system and the perpetual inventory system. 

Periodic Inventory System 

The periodic inventory system entails manually conducting inventory counts at specific intervals, which might range from weekly to annually. While this system can be suited for small businesses with limited products, it presents challenges. 

The most challenging is the issue of accuracy. Relying on periodic counts can lead to discrepancies between recorded and actual inventory levels. 

Additionally, the lack of real-time updates hinders prompt decision-making, potentially impacting stock availability and customer satisfaction. 

Perpetual Inventory System 

In contrast, the perpetual inventory system leverages technology to provide continuous and real-time updates on inventory levels. Tools like barcode scanners and inventory management software bolster this system. 

It offers precise insights into stock quantities, enabling businesses to make informed decisions promptly. This real-time data proves particularly advantageous for enterprises with a diverse product range and high sales volume. 

The perpetual system streamlines operations and enhances overall efficiency by facilitating accurate inventory tracking and reducing the likelihood of stockouts or overstocking. 

Pros and Cons of Each System 

Each inventory system comes with its own set of advantages and disadvantages. Understanding these can aid in making an informed choice that aligns with your needs in starting an online business. 

The periodic inventory system’s advantages include simplicity in implementation, making it accessible for smaller businesses with limited resources. 

However, the drawbacks are significant. Its potential for inaccuracies and inability to respond to inventory fluctuations swiftly can lead to missed sales opportunities and customer dissatisfaction. 

On the other hand, the perpetual inventory system offers more accuracy and real-time insights, enabling online business to maintain optimal stock levels. 

Yet, its implementation can be more complex, requiring technology integration and resources that might be less accessible to smaller enterprises. 

Factors Influencing System Choice 

The scale of operations in starting an online business is a critical consideration. Smaller businesses with fewer products and transactions might find the periodic system manageable. 

In contrast, larger enterprises with a broader product range and higher sales volume could benefit immensely from the accuracy and real-time updates of the perpetual system. 

Small Business vs. Large Enterprise Needs 

With simpler inventory management requirements, small businesses might find periodic systems less resource intensive. However, the need for accurate real-time data becomes more pressing as businesses grow. 

Larger enterprises dealing with a higher volume of transactions, supplier relationships, and customer demands, stand to gain substantially from the perpetual system’s efficiency. 

Starting an Online Business: Comprehensive Sales Reporting 

The Power of Data-driven Decisions 

By analysing sales data, you uncover trends, patterns, and customer preferences. This knowledge is invaluable for tailoring your inventory offerings to align with market demand, which is especially useful when starting an online business. 

Utilising sales data allows you to adjust stock levels, introduce new products, and time promotions strategically. 

Navigating Seasonal Trends 

Sales reporting is compelling when navigating seasonal trends. Identifying which products experience demand surges during specific seasons lets you plan your inventory accordingly.  

This proactive approach minimizes stockouts during high-demand periods and prevents overstocking during slower seasons. By optimizing your inventory mix, you maximize sales opportunities while reducing excess inventory costs. 

A Holistic Business View 

Comprehensive sales reporting paints a holistic picture of your business’s performance. It reveals not only which products are popular but also insights into customer behaviours and preferences. 

Armed with this information, you can fine-tune your marketing strategies, enhance your product offerings, and tailor your inventory to create a seamless customer experience. 

Starting an Online Business: Efficient Returns Management 

Turning Returns into Opportunities 

Returns are an inevitable aspect of online retail, but they can be turned into opportunities for customer satisfaction and operational improvement. Implementing an efficient returns management process involves categorizing returned items based on their condition. 

Products that can be resold may require minor refurbishments, while damaged items may need to be written off. You minimize losses and maintain a positive brand image by efficiently managing returns. 

Enhancing Customer Experience 

Efficient returns management contributes to a positive customer experience. A hassle-free returns process enhances customer trust and encourages repeat purchases. 

Clear return policies, easy-to-follow instructions, and responsive customer support are key elements of a customer-centric returns approach. Making the returns process convenient and transparent fosters loyalty and builds a loyal customer base. 

Data Insights for Improvement 

Returns data is a valuable resource for improving your business operations. Analysing return patterns can help you identify recurring product issues, such as defects or sizing inconsistencies. 

With this information, you can work with suppliers to rectify these issues, ensuring higher product quality and fewer returns in the future. 

Impact of Inventory on Financial Statements 

Inventory significantly impacts your business’s financial statements, shaping how your company’s financial health is portrayed. 

Balance Sheet Considerations 

The value of your inventory directly affects your balance sheet, which shows what your business owns and owes. Proper valuation ensures that your assets are accurately represented, affecting critical financial ratios that provide insights into your financial stability. 

Income Statement Implications 

The value of your inventory also affects your income statement, which shows your business’s revenues and expenses. Inventory valuation influences calculating the Cost of Goods Sold (COGS), a key factor in determining your business’s profitability. 

Valuing Inventory Accurately 

Choosing the right method to value your inventory is crucial for presenting an accurate financial picture of your business. This choice affects your profits, taxes, and overall financial well-being. 

Starting an Online Business: The Role of Cost of Goods Sold (COGS) 

Calculating COGS 

COGS represents the costs directly related to producing the goods you sold during a specific period. Accurate COGS calculation is essential for understanding your business’s financial performance. 

COGS vs. Operating Expenses 

Understanding the difference between COGS and operating expenses is important. COGS includes costs directly tied to making your products while operating expenses cover broader business costs. 

Influences on COGS Calculation 

Several factors can affect how COGS is calculated. These factors include production costs, purchase costs, and the method you use to value your inventory. 

Starting an Online Business: Inventory Turnover Ratio 

Calculating Inventory Turnover 

The formula for calculating the Inventory Turnover Ratio is: 

Inventory Turnover Ratio = Cost of Goods Sold (COGS) 

Average Inventory 

​This formula measures how quickly you sell and replace your inventory in a specific period. This ratio provides insights into how efficiently your business is operating. 

Interpreting Turnover Ratio 

A higher turnover ratio usually means your inventory is selling quickly, which is a positive sign. However, an extremely high ratio could suggest you might run out of stock. 

Improving Turnover Efficiency 

If your turnover ratio is lower than desired, there are ways to improve it. This might involve improving your ordering process and offering the right products. 

Avoiding Overstocking and Understocking 

Consequences of Overstocking 

Having too much inventory in starting an online business can tie up your money and storage space. It can also lead to items becoming outdated and losing value. 

Risks of Understocking 

Not having enough inventory can lead to missed sales and unhappy customers. Finding the right balance is essential for your success in starting an online business. 

Demand Forecasting Techniques 

Accurate demand forecasting is a valuable tool for anticipating customer preferences and optimizing inventory levels. Utilizing historical sales data, market trends, and customer behaviour patterns aids in generating more accurate forecasts. 

By aligning inventory with projected demand, businesses can minimize surplus inventory and maintain efficient operations. 

Starting an Online Business: Implementing a Reorder Point 

Defining Reorder Point 

The reorder point signifies the inventory level at which a new order should be initiated to replenish stock. Determined by factors like lead time (the time taken to receive new inventory) and desired safety stock, the reorder point ensures a consistent supply. 

The reorder point calculation aims to prevent stockouts while avoiding excessive inventory, striking a balance between availability and cost efficiency-. 

Factors Influencing Reorder Point 

Several factors influence the determination of the reorder point. Lead time, safety stock, and expected customer demand are key considerations that guide the decision-making process. 

Strategic alignment of these factors helps maintain optimal inventory levels, minimizing the risk of stockouts and ensuring seamless operations. 

Safety Stock Considerations 

Safety stock serves as a buffer to address unforeseen events that can disrupt the supply chain—maintaining an adequate safety stock level safeguards against unexpected demand fluctuations and supply chain delays. 

A carefully calculated safety stock level enhances your business’s ability to respond to sudden changes in demand or supply, contributing to customer satisfaction and operational resilience. 

Starting an Online Business: Reporting Inventory on Tax Returns 

Tax Regulations and Inventory Reporting 

Tax regulations determine how you report your inventory on your tax returns. Following these regulations is crucial to avoid penalties and ensure accurate financial reporting. 

Tax Deductions and Inventory Expenses 

Understanding how tax deductions relate to inventory expenses can affect your tax liability. Working with a tax professional can help you navigate these complexities. 

Starting an Online Business: Inventory Auditing 

Purpose of Inventory Audits 

Inventory audits serve the purpose of verifying the accuracy of physical inventory against recorded data. These audits help identify discrepancies, rectify errors, and ensure the integrity of financial statements. 

Regular inventory audits provide an assurance that your financial statements accurately reflect the actual state of your inventory. 

Regular vs. Random Auditing 

Regular audits are planned checks conducted at predetermined intervals to ensure ongoing accuracy. On the other hand, random audits involve unannounced inspections to uncover potential issues such as theft or data inaccuracies. 

A combination of regular and random audits helps maintain transparency and uncover discrepancies that might otherwise go unnoticed. 

Addressing Discrepancies 

When discrepancies emerge during an audit, it is crucial to investigate and address their root causes. This process may involve improving record-keeping practices, refining inventory management procedures, or implementing corrective measures to prevent recurrence. 

Efficiently addressing discrepancies enhances the accuracy of financial reporting and fosters continuous improvement in inventory management practices. 

Frequently Asked Questions

Why is inventory management critical in starting an online business? 

Inventory management is crucial in starting an online business because it ensures product availability, prevents stockouts, and controls excess inventory. Efficient management optimizes cash flow, reduces holding costs, and enhances customer satisfaction. Balancing supply with demand through effective inventory management is vital for maintaining seamless operations and maximizing profitability in the dynamic and competitive online market.

How do you keep inventory in an online store when starting an online business? 

Managing inventory in starting an online business involves meticulous tracking of stock levels. Implementing inventory management software helps monitor product quantities, sales trends, and reorder points. Regular audits and real-time updates maintain accuracy. This ensures seamless order fulfilment, minimizes stockouts, and maximizes customer satisfaction by guaranteeing that products are available when needed.

What is the difference between inventory management and inventory accounting? 

Inventory management involves overseeing stock levels, ordering, and fulfilment to meet customer demand efficiently. On the other hand, inventory accounting focuses on the financial aspect—calculating the value of inventory, tracking costs, and assessing profitability. While management ensures smooth operations, accounting provides insights into the financial health of a business through precise inventory valuation.


Effective inventory management is not just a routine task but a critical strategy that can impact the success of starting an online business. By implementing robust accounting and reporting practices, you can optimize stock levels, boost profitability, and enhance customer satisfaction. 

Check out Sterlinx Global for further accounting, business, and tax advice. 

Related posts: 

What Amazon Business KPI’s Should an Ecom or Amazon Business Have in Place? 

USA Sales Tax for Amazon Sellers UK (Amazon FBA) Explained 

USA Tax Disputes: Cracking the Code for E-commerce Sellers! 

Hire Us for Accounting?

Why not save time and hire us to do your books in the UK or globally?

Share This