So we know that starting up any business can be daunting and it can always come with its downsides. Knowing why people fail in Amazon business can help you build courage and your future steps to avoid them. The question now is, are you willing to take the risk?
Starting up on Amazon may seem quite straightforward, which in some regard it is, although there are a few rules and regulations that you will need to stick to to insure that you are following the strict Amazon seller guidelines.
In this blog, I am going to be talking you through the most common problems that are faced by start-up Amazon sellers and some tips to advise how to avoid these mistakes and give you all the answers for the success Amazon has to offer.
Why People Fail In Amazon: Things you need to focus on
Setting up your Amazon account
Let’s start off with the account set-up as this is one of the elements that you should spend a bit of time getting right.
It is crucial that you set the correct precedent for your online store and your product listing to avoid failure before you have even started. You should always keep informed about what makes an excellent Amazon seller account to help keep your account optimized.
Selecting the right product to sell
Selecting the right product to sell is just as important as your account setup.
If you don’t complete the correct research on your product, no matter how could your PPC or marketing is you will not have an Amazon success story to tell… When completing your product research you should always take the following factors into consideration:
- What is the demand for this product?
- Work out your profit margin
- Are there other products like yours already on the market? If so, what makes your product unique from the rest?
- How easily can you have your product manufactured?
If you answer these questions and have answers for all, it just means you have a higher and better chance of becoming a successful Amazon seller.
Check before you sell!
Moving on to one major and very easily made an error that a lot of Amazon sellers before you have made – you MUST inspect your goods before paying the full amount to your supplier.
It can be pressurized when you are buying from an unknown supplier and you are about to pay them a rather large amount of money to produce a product with a quality that meets your standards and the customer’s standards.
When your supplier doesn’t meet your particular product specifications, it could result in you receiving poor reviews on your Amazon seller page, and you don’t want that.
You must always remember to check your products when you have received them from the supplier to ensure that they meet your standard before you complete the full payment.
Customer care is key
Another factor that you most certainly make a priority is customer service. This is a vital part of your Amazon business and here is why.
Amazon thrives on positive feedback from its customers, and as we all know, it is essential to always keep the customer happy while remaining professional. The speed in which your products are shipped, your reviews, and your price are all factors you must be very attentive, to in order to create a successful Amazon platform.
Putting a system in place to be able to ensure your customer care is always 100%, will boost your customer service metrics and improve your seller feedback management. Although you are allowed to create your own returns policy, you must also match the returns policy that Amazon has in place and always assure you stick to this to ensure that you do not breach the Amazon terms.
At Sterlinx, we are in a unique position to most, as we have our very own in-hour Amazon specialist, who has over 12 years of experience as an Amazon FBA seller.
So if you are still stuck on how to set up your Amazon account for success, contact us through Sterlinx Global and book in your consultation and we will be able to advise you on how to grow your eCommerce platform.